Swimming against the Mainstream: Thailand’s Bollywood niche market

It did not take long for Gangubai Kathiawadi (2022) to catch the attention of Thai movie-goers. Directed by Sanjay Leela Bhansali, the movie was released in Thailand on Netflix’s streaming service on 26 April 2022. Soon after, Thai social media was flooded with Gangubai’s reenactment, while the movie stayed in the platform’s local top chart … Swimming against the Mainstream: Thailand’s Bollywood niche market