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Malaysia stands out as a beacon of resilience and transformation in the evolving global tourism landscape. With travellers increasingly seeking meaningful, sustainable, and immersive experiences, the country has responded with a bold reimagining of its tourism sector. Emphasising sustainability, inclusivity, and innovation, Malaysia is positioning itself as a premier destination that is culturally rich, environmentally … Tourism Development in Malaysia: Resilience, Innovation, and Regional Leadership

Indonesia has come a long way in reviving its tourism sector after the devastating impact of the COVID-19 pandemic. From a crisis that demanded drastic changes, Indonesia renewed its commitment to building an inclusive, sustainable, and resilient tourism ecosystem.

The COVID-19 pandemic and recent geopolitical disruptions have signifi cantly impacted Cambodia’s tourism sector, leading to notable shifts and trends within the tourism industry. In recent years, despite these challenges, Cambodia has shown strong resilience, with tourist arrivals rebounding signifi cantly in 2023 and keeping pace in 2024 and 2025. In 2024, Cambodia welcomed 6.7 … Revitalising Cambodia’s Tourism through Heritage, Community, and Ecological Stewardship

In the wake of the COVID-19 pandemic and other global disruptions, Brunei Darussalam responded by realigning its tourism strategy toward sustainable practices including regenerative tourism that emphasises environmental sustainability, cultural preservation, and community- based experiences. The pandemic signifi cantly altered tourists’ expectations, with growing demand and tourist preferences for nature-based, community-based, cultural, and niche experiences.

The past few years have tested the very foundations of global tourism. For the Philippines, an archipelagic nation whose lifeblood is travel, hospitality, and human connection, the challenges have been both profound and transformative. We faced not only closed borders and halted flights, but also the deeper question of how tourism must evolve—to be more … Love the Philippines: Reimagining Tourism in a Post-Pandemic ASEAN